News Archive - Restaurant Websites

I have recently noticed that a lot of restaurant websites are outdated and are hard to navigate.

When looking for a restaurant to visit for dinner I usually research restaurants by proximity on Google, by food type or best rated restaurants.

Once I find a restaurant, I check their website (if they even have one) for the menu, almost half of the time it takes me a couple minutes to find the menu because it's usually a PDF that I find linked from some sub-page.

As well, if a restaurants website has an outdated or plain bad design I tend to be turned off that website right away and continue on to the next one. You get one chance to draw in a potential customer.

Most restaurants have recently updated their interior space to modernize it but leave their websites alone. The key to a strong company identity is to keep all of your assets looking the same with a strong focus on the company logo and color scheme. If a potential customer visits a website and stays to view the menu, then decides to go to the restaurant it's a good idea to make sure the physical location logo and colors match the brochure or website design to make it as easy as possible for that customer to find you.

If you are a restaurant owner with an outdated website that needs to be redesigned, contact us for more information on how we can help your business attract more customers.

http://www.machonemedia.ca/contact/

Posted: Oct 16, 2008 at 3:50:43 am